Work was done under McKay Advertising & Activation 

McKay Adertising + Activation

McKay Advertising + Activation is leading the franchise and multi-location space by employing a consumer-centric and store-focused approach. Driven by providing a unique media delivery strategy, media technologies are equipped with store-level tracking and additional performance tracking elements. These additional integrations enhance Google and Facebook campaigns.
Increased Website Traffic
0 %
More Inquires
0 X
Semrush
0 %

Challenges

McKay Advertising + Activation suffered from a broken website due to a plugin builder conflict and a much-needed WordPress update. The WordPress issues continued when the software wouldn’t load to the current version, resulting in front-end breakage.These web-based issues needed to be addressed and corrected in order to prevent further breakdown of the website and tend to the needs of customers trying to access the website.

 

Strategy 

McKay Advertising + Activation suffered from a broken website due to a plugin builder conflict and a much-needed WordPress update. The WordPress issues continued when the software wouldn’t load to the current version, resulting in front-end breakage.These web-based issues needed to be addressed and corrected in order to prevent further breakdown of the website and tend to the needs of customers trying to access the website.

 

Results

After the creation of the website and its launch, web traffic increased by 57%. McKay Advertising + Activation received 100x more inquiries with the integration of VideoAsk and a site audit score of 90% with the newly implemented Semrush. The old builder was removed with cleaner short code and the website was then moved to a faster and more reliable server host.These results resolved all the issues presented in the beginning by allowing for a smooth and functioning interface that customers can now easily find and access. The client’s original web design was impairing business, but it has now become one of their strengths due to the implementation of these changes.